Has any of you encountered any Flash-driven Absolut ads while surfing on the web? I encountered my first one applying for a free day-pass to Salon a few weeks ago. My class of '98 has a certain obession with them as I recall (especially you-know-who-you-are:), and as any advertising major should know their creative uses of print media had always rocked. I personally feel that their use of the web is just as creative. Just visit their site.
And I still feel society should be fearfull of marketing:)